The AI-generated band, The Velvet Sundown, has quickly gained over 500,000 monthly Spotify listeners after releasing two full-length albums within a mere two weeks, with a third album scheduled to drop in July. The group’s rapid success has sparked speculation about its origins, as their social media images and press photos appear to be AI-generated, and little concrete information about the band members – singer and mellotron player Gabe Farrow, guitarist Lennie West, synth player Milo Rains, and percussionist Orion “Rio” Del Mar – is available beyond their Spotify artist page. The band’s bio is equally evasive: “There’s something quietly spellbinding about The Velvet Sundown. You don’t just listen to them, you drift into them. Their music doesn’t shout for your attention, it seeps in slowly.” Despite the mystery surrounding their identity, the Velvet Sundown’s music – described as “’70s psychedelic alt-rock and folk rock” – has received significant attention on multiple streaming platforms, with their most popular song, “Dust on the Wind,” approaching 500,000 streams. (Consequence of Sound)
